Black Friday is November 27. Your traffic is about to spike, and every leak in your funnel gets more expensive with it.More visitors hitting a confusing product page, a slow mobile load, or a checkout that asks for too much just means more people leaving at the same spot. The stores that make the most of the holiday season find and fix those leaks before the traffic arrives, while there is still time to test the changes.That is what this kit is for. Run the diagnostic this week, work through what it flags over the next few weeks, and go into Black Friday, Cyber Monday, and the rest of the holiday sales with a store that converts the traffic you are about to pay for.Your Shopify or ecommerce store is getting traffic. People are landing, browsing, adding to cart. And then they leave.The product is fine. The price is fine. Something between "that looks good" and "order confirmed" is pushing them out, and you have not found it yet.That is what this kit finds.You get a three-step conversion rate diagnostic that pinpoints the exact stage of your funnel where buyers are dropping off, so you stop guessing and start fixing in the right place.You get the same page-by-page checklists I use inside a paid website audit: homepage, product page, cart and checkout, trust signals, speed, and mobile. Not a list of best practices to read and forget. Fillable PDFs. Open the one that matches your leak, tick what applies, fix what is flagged.You get the psychology behind why those fixes work. The six mental shortcuts that drive how shoppers actually decide (anchoring, loss aversion, social proof, and the rest), explained with the mechanism, not just the label, so you can apply them to your own pages instead of copying someone else's layout.You get real conversion rate benchmarks. What a good rate actually looks like for your category, by device, by traffic source. So you stop measuring yourself against a number that was never yours to begin with.You get the pricing playbook. Seven ways to present the same price so it converts better, honestly. No dark patterns, no fake urgency. Just how framing, anchoring, and context shift perception.Nine fillable PDFs built for ecommerce founders. Work through them in order, fix what is flagged. You do not need an ecommerce background to use this. If you can open your own online store and read a checklist, you can run the kit. Every term is explained where it appears, every fix tells you exactly what to change and where.This is not a template pack someone put together from a blog post. I built it from twelve years running conversion work across fifteen markets, inside platforms most founders have heard of but never seen from the inside, and from sitting across the table in audits and strategy sessions with more than a hundred founders. The leak in your funnel right now is one I have already found and fixed in theirs.Prefer to start smaller? The Basic Starter version ($44) covers the four highest-impact checklists: Homepage and Landing, Product Page, Cart and Checkout, Trust. No diagnostic, no playbooks, just the fastest path to the obvious fixes.The full purchase price of either version credits toward a $1K Deep Dive if you decide you want it done for you instead.Stop guessing. Find the leak.