You get a three-step diagnostic that pinpoints the exact stage of your funnel where buyers are dropping off, so you stop guessing and start fixing in the right place.

You get the same page-by-page checklists used inside a paid audit: homepage, product page, cart and checkout, trust signals, speed, and mobile. Not a list of best practices to read and forget. Fillable PDFs. Open the one that matches your leak, tick what applies, fix what's flagged.

You get the psychology behind why those fixes work: the six mental shortcuts that drive how shoppers actually decide (anchoring, loss aversion, social proof, and the rest), explained by mechanism, not just the label, so you can apply them to your own pages instead of copying someone else's layout.

Start Here index: three-move path: Diagnose, Fix by stage, Go deeper

Nine pieces. Three moves.

1 · Diagnose

Find Your Leak: the routing diagnosis. Pulls 30 days of your own numbers to find the exact stage bleeding sales, then points you at the matching checklist.

2 · Fix by stage

Homepage & Landing Checklist
Product Page Checklist
Cart & Checkout Checklist
Trust Checklist
Speed & Mobile Checklist

3 · Go deeper

Buyer Psychology Playbook
Conversion Benchmark Playbook
Price Presentation Playbook

Sample page from the Price Presentation Playbook: a real annotated phone mockup showing how to anchor a price

Real mockups you can copy straight onto your store

Every fix is shown on a real phone-sized mockup with the exact change annotated: what to move, what to add, what to cut. Not abstract advice. Nine fillable PDFs, worked through in order.

The three playbooks, once you've fixed the obvious stuff

Buyer Psychology Playbook

Six mental shortcuts that drive how shoppers actually decide: anchoring, loss aversion, social proof, and the rest. The mechanism, not just the label.

Conversion Benchmark Playbook

What a good conversion rate actually looks like for your category, by device and traffic source. Stop measuring against a number that was never yours.

Price Presentation Playbook

Seven ways to present the same price so it converts better, honestly. No dark patterns, no fake urgency. Just framing, anchoring, and context.

Pick your starting point

Both versions are fillable PDFs, delivered instantly. The Basic Starter is deliberately thinner. Its job is the fastest path to the obvious fixes.

Basic Starter

$44

4 checklists. No diagnosis, no playbooks. Just the fastest path to the obvious fixes.

Homepage & Landing Checklist
Product Page Checklist
Cart & Checkout Checklist
Trust Checklist

Recommended

CRO Leak Finder (Full Kit)

$65$49 Save $16

All 9 assets: the diagnosis, every checklist, and all 3 playbooks.

Find Your Leak diagnosis
All 5 stage checklists
All 3 bonus playbooks
Full price credits toward a $1K Deep Dive

Prefer it done for you instead of self-run? The full purchase price of either version credits toward a $1K Deep Dive.

Questions

Do I need an e-commerce background to use this? +

No. Every term is explained where it appears, and every fix tells you exactly what to change and where. If you can open your own store and read a checklist, you can run the kit.

What's the actual difference between Basic and the Full Kit? +

Basic covers the four highest-impact checklists (Homepage, Product Page, Cart & Checkout, Trust). No diagnosis, no playbooks. The Full Kit adds the Find Your Leak diagnosis, the Speed & Mobile checklist, and all 3 bonus playbooks. 9 assets in total.

What format are the files? +

Fillable PDFs, delivered instantly, plus an EPUB copy of the full kit for reading on an e-reader.

Can I get a refund? +

This is an instant digital download, so all sales are final. Everything that's inside is described in full above. Read it before you buy.

What if I want it done for me instead? +

The full purchase price of either version credits toward a $1K Deep Dive, Precision's done-for-you funnel audit.

Your store gets traffic. Then people leave before they buy.